HB 25-1090 · in force since January 1, 2026

Colorado's honest-pricing law: is every price on your website legal?

Since January 1, 2026, any price you advertise in Colorado — on your website, online menu, booking flow, Google Business Profile, or rental listing — must show the TOTAL price as one number, more prominently than any other figure, with no fee-splitting. And here is the detail almost everyone misses: the disclosure must appear in each language your ad uses. A Spanish-language ad legally needs the Spanish-language disclosure.

The facts (we read the enrolled act — citations below)

  • The total price — every mandatory amount, as a single number — must be disclosed clearly and conspicuously, and more prominently than any other pricing information. Government charges and actual-cost shipping can be excluded. (C.R.S. § 6-1-737(2)(a), (1)(m))
  • On websites and apps, the disclosure must be UNAVOIDABLE — not behind a hover, footnote, or extra click. (§ (1)(a)(V))
  • The disclosure must appear in each language in which the ad appears. (§ (1)(a)(VI))
  • Charges outside the total price (optional add-ons) require their own disclosure before payment: what the charge is, whether it is refundable, and who receives it. (§ (3)(b))
  • Safe harbors exist: restaurants that disclose their mandatory service charge percentage and how it is distributed; services whose total genuinely cannot be known up front, if they disclose the price-determining factors and that the total may vary. (§ (2)(b))
  • Landlords face a specific fee-ban list: no utility markups, no fees escalating over 2% in a one-year lease, no property-tax fees, no processing fees without a free payment option, and advertised rent must be the single total. (§ (4))
  • Teeth: every violation is a deceptive trade practice under the Colorado Consumer Protection Act — and tenants and commercial lessees get a written-demand remedy: 14 days to refund and stop, or actual damages plus 18% annual interest. No pre-suit demand is required to bring a claim. (§ (5))

The pricing sweep — ready to deliver

A fixed-fee audit ($595; rental-listing version from $395): we crawl and screenshot every priced surface you have — site, menus, booking, checkout, Google Business Profile, listings — score each against the statute's checklist including the per-language test, and fix what we control under your care plan. Bilingual by construction: if you advertise in Spanish, we make the Spanish surfaces compliant too.

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The honest part

Most small businesses are one afternoon of edits away from compliance — this is a presentation law, not a pricing law. You can charge what you charge; you just have to show the whole number first. Whether a specific FEE is lawful (especially for landlords) is a question for your attorney — our sweep flags those, it does not answer them. And our own pricing page passes this checklist; we would not sell an audit we could not survive.

General information verified against the enrolled act at leg.colorado.gov as of July 12, 2026 — not legal advice. Attorney General rules are expected; we update this page as they land.

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